IA LONDON is a British Avantgarde fashion brand that offers a variety of women’s and men’s garments and accessories, designed and made to the highest quality here in the UK.

There are two main qualities that make IA London unique: THE ART OF FASHION IA’s founder Cambridge-based designer and creative director Ira Avezov, begins her design process by creating a series of hand-painted digital artworks, working directly on the pattern. These paintings become the surface of IA’s garments and define their distinctive appearance.

The brand is showcased by On|Off London and distributed by Young British Designers and a growing number of Global stockists.

Original and meaningful imagery together with fashion forward creative thinking are pivotal for the engagement of customers.

Demand and success to date provides confidence that implementing the brand’s design conception in combination with IA’s artistic vision means the brand is now ready to take off.

© 2020 IA LONDON