Richard Scarry is one of the world’s best-loved children’s book authors EVER!
With whimsical characters and silly vehicles, Scarry’s illustrations teach kids about the concept and importance of community in a safe, fun, and inclusive way.
A timeless classic with over 160 million books sold worldwide, and translated in over 35 languages.
Richard Scarry is considered the quintessential book series of one’s childhood.
Scarry’s stories teach young children the concept of community and makes adulthood seem industrious and purposeful.
More than 300 of Richard Scarry’s books have been published, and together they have sold over 160 million copies around the world and in over 35 languages. This figure continues to grow through the ongoing release of new titles, the introduction of innovative novelty formats and the expansion of the brand’s global publishing program.
2024 was the 50th anniversary for Cars and Trucks and Things That Go which is one of the bestselling children’s books of all time with 3.2 million copies sold!
AMERICAN LITERARY ICON
Richard Scarry is one of the world’s best-loved children’s book author and illustrator of our time.
Born in Boston, Scary started his career illustrating Little Golden Books such as bestselling titles I Am A Bunny and Rooster Struts.
However, Scarry is most known for his large format Best Ever book series that takes place primarily in a fictional town called Busytown, populated by a cast of anthropomorphised characters like Lowly Worm, Huckle Cat, Bananas Gorilla and many more.
Richard Scarry, Jr., also an illustrator, carries on his father’s legacy today under the name of Huck Scarry.
People often asked my father, Richard Scarry, ‘Where do you get all the ideas for your books?’ He would smile, point a finger outside, and laugh: “Outside! In the street!”
—Huck Scarry
Values:
COMMUNITY AND BELONGING – Relatable places, people, vehicles stimulates curiosity about ones community and provides comfort and safety.
PURPOSE AND CONTEXT – Storylines introduce social skills and shows interconnection with others.
RESPECT AND EQUALITY – Equally represented occupations and essential roles that are required in a community.
Primary Target Market:
PARENTS 3-8 YEAR OLDS
Busy millennial parents who want to slow down and spend quality, no tech interactive time inspiring their kids to be curious about the world around them and respect all the
diverse people they encounter in their community.
Secondary Target Market:
PARENTS 0-2 YEAR OLDS
New millennial parents who want to create a nostalgic classic, sweet, whimsical onboarding into the real world for their new curious child.
GIFT GIVERS KIDS 0-5 YEARS OLD
Relatives and friends who want to give a safe, classic, gift that playfully introduces children to the world around them while inspiring respect for everyone in the community.
NOSTALGIC ADULTS
Nostalgic classic character loving adults who want to show their playful side and spark conversations about growing up in a simpler time.
Penguin Random House 2025
