The MOOMIN brand is rooted in the storytelling and art created by artist, illustrator, and
writer Tove Jansson. The Moomins are literary figures in a series of books and comic
strips illustrated by the author herself. The books about the brave, adventurous, yet
home-loving Moomins have been translated into nearly 60 languages and are still in
print all over the world. The Moomins are one of Finland’s biggest exports and have a
global fan base, delighting readers with wisdom and humour.
Moominvalley is a place of tolerance, where everyone is welcome, and family is a
flexible concept. The Moomin family simply adds a bed if a new acquaintance wants to
move into the Moominhouse.
First published in Finland during the Second World War and firmly rooted in Nordic
storytelling, the Moomin stories reflect the values central to Jansson: friendship, adventure and
respect for nature. MOOMIN is today a truly international brand with a global appeal. The
more than 800 MOOMIN licensees range from global stock-listed companies to startups
and publishing houses and cultural institutions.
© 2022 MOOMIN Characters OY