TVBOY is the artistic name and the brand created by Salvatore, an Italian artist who started painting in the streets of Milan in 1996.

He moved to Barcelona back in 2004 and since then, started to have international recognition and to display his works in galleries and museums in many different countries. He exhibited at the Biennale in Venice, at Pac in Milan and in various shows in Rome, Barcelona, Bern, Copenhagen, Munich, Berlin, Beirut and Washington, both alone and alongside great masters of contemporary art such as Andy Warhol, Keith Haring and Jean-Michel Basquiat. He has developed several project commissions for international brands and gives courses in renowned design academies.


«Urban Celebrities» is a line that started from TVBOY’s urban-art works and his latest exhibition canvases. This line portrays famous stars and historical and political figures by giving them an artistic treatment and transforming them with irony and a bit of sarcasm.

By creating a mash-up between two different people and historical periods, TVBOY creates images which are funny and beautiful as well as pungent, cynical and politically incorrect.»

TARGET: men and women between 18 and 45 years


«Urban Pop» line mashes TVBOY’s love for Pop Art and urban art into a series of colourful canvases with pinups, modified old adverts and propaganda, iconic images with romantic love scenes and slogans. It’s a kind of pop art 2.0.

Someone has defined TVBOY’s works as «Neo Pop Classicism» and we have to say we completely agree with them.

TARGET: men and women between 12 and 45 years


«TVKIDS» is for all the young rascals and princesses, with cute and character based vector designs and, as usual, a little touch of provocation! Ideal for a back to school stationery and accessories collections but also for kids apparel and other products.

TARGET: kids between 0 and 14 years